How to build a desirable tech product

Original source.

How difficult is to build a real attractive product! Well, how difficult is to build an interesting product. Buff, how difficult is to build just a product… Trying inside a large organization is almost impossible. The pressure to go to the market and ship it as soon as possible. The lack of contact with the end user. The decision process based on multiple assumptions and frequently on a false experience. The product manager role oversized and poorly defined. The PMs used for sales instead of being concentrated in the product…

Definitely, there are many factors playing against most companies’ honourable intention of earning money by selling the best product ever. Their interest is focused in obtaining the maximum results with the minimum investment and risk. This translates into getting the best product out of thin air and inspiration. But this rarely happens nowadays in large organizations. Well, it doesn’t happen unless they implement a clear process, with clear roles and clear functions.

Daniel Cardelús and Pablo Rodríguez present here our idea about how to build a desirable tech product, simply and straight to the point. This is something that large and mid-sized companies can take as a guide to start turning towards success in their product generation process. Or, at least, to check if they are considering all the important factors.